5 basic qualities for every master salesperson
Even if you’ve never so much as sold candy door-to-door for a school fundraiser, you have sales experience. You sell an idea when you persuade someone to your point of view or an image when you meet someone for the first time. So, even if you don’t plan on becoming a professional salesperson, you adapt some of the traits of a master salesperson.
“I’ve met a tremendous amount of talented, successful people. They’ve taught me a great deal, and I’ve appreciated every one of them,” said the late Paul J. Meyer, author of “Pink Slip Proof: How to Control All Future Paychecks.” “When you look closely, it’s no secret how they arrived at their present income and position.”
Here are five basic qualities shared by every master salesperson:
All master salespeople are persuasive and convincing.
The ability to persuade isn’t limited to leaders — any time you help someone see something your way, you have made a sale. Top salespeople use every technique at their disposal, including stories, dreams, color and humor.
All master salespeople focus on service.
“Golden rule” of service — serve others as you would like to be served. A salesperson who goes out of their way to focus on service will likely win their customers’ loyalty.
All master salespeople are honest.
If you’re a known liar, no one’s going to trust you enough to buy what you’re selling. “Top salespeople are honest, keep their word, work hard, are responsible, incredibly dependable and act with complete integrity in all they do,” said Meyer in his book.
All master salespeople are self-motivating.
Master sales people motivate themselves to accomplish goals, no matter how they feel or what other people say. “Self-motivation requires the development of inner strength, conscious will power, overwhelming desire, and the determination to reach any goal you personally want to achieve,” said Meyer.
All master sales people care about other people.
The best salespeople genuinely want to leave their clients better off than they found them — they’re not selling to make money, but to give their clients a needed product or service.